Elmshorn, 20 June 2023
– ORLEN Deutschland is the official partner of Wacken Open Air 2023. The
Elmshorn-based company will be visible at the world's biggest heavy metal
festival with branding on the festival grounds and capitalise on the
partnership with a mobile on-site promotion. ORLEN Deutschland operates over
600 ORLEN and star petrol stations
nationwide.
When the heavy metal community descends on the otherwise tranquil
village of Wacken from 2nd to 5th August, ORLEN Deutschland will also be ready
to rock. In addition to a diverse presence on the festival grounds, such as
fence banners and the branding of the FOH of the ‘Louder Stage’, customers at
the petrol stations will also benefit from the partnership. This will be
capitalised on the social media channels as well as on the websites of ORLEN
Deutschland and the festival operator.
"Wacken Open Air is the highlight of any festival summer for heavy
metal fans, and at the same time an iconic pilgrimage site. We want to use this
stage to showcase our brands in an emotionally strong environment and to
further increase awareness. In addition, our head office in nearby Elmshorn
provides a regional connection to Wacken," says Dariusz Pawlik, Chief
Operating Officer at ORLEN Deutschland. This is the second time since 2019 that
ORLEN Deutschland has been a partner of Wacken Open Air.
Anyone who purchases the official Wacken Krombacher beer or
Bembel-With-Care Wacken cider (4-pack) around the time of the festival at one
of the participating star petrol
stations will receive a free Wacken magnet. The star petrol station at Hauptstraße 52 in Wacken will also take
part. It is an integral part of the festival period in Wacken, has a cult
character and is a popular meeting and supply point for many festival visitors.
For the first time in its 32-year history, the festival will span four
days. Over 85,000 spectators are expected from more than 80 countries. This
year's confirmed top acts include Iron Maiden and Megadeth.
Image: Fans at Wacken
Open Air 2022.
Logo: ORLEN
Deutschland is the official partner of Wacken Open Air in 2023.
High-res
and license-free photos are available for download in our Newsroom.
20230620_ORLEN Deutschland to rock at Wacken Open Air.pdf
star and ORLEN – the petrol stations of ORLEN Deutschland GmbH
ORLEN
Deutschland GmbH was founded in March 2003. It is a 100% subsidiary of the
Polish multi-energy corporation PKN ORLEN S.A. and part of the international
ORLEN Group. The company currently operates over 600 star and ORLEN
petrol stations on the German market. ORLEN Deutschland GmbH, based in
Elmshorn, is one of the ten largest petrol station operators in Germany and has
been the main sponsor of German handball record champion THW Kiel since 2016.
star and ORLEN petrol stations offer quality fuels as well
as their own brand products at an attractive price-performance ratio. Customers
also benefit from the B2B-fleet-card and receive additional services such as
car washing and parcel services at many stations. Filling stations with 'star café'
and 'stop.café' invite you to take breaks in a feel-good atmosphere and offer
coffee specialities, a large selection of tasty meals and hot and cold snacks
all day long.
For more information,
please visit our websites www.orlen-deutschland.de and www.star.de
Press contact:
ORLEN Deutschland GmbH
Klaus-Peter Dittrich
Manager Corporate Communications
Tel.: +49-41214750-1768
klaus-peter.dittrich@orlen-deutschland.de